Cyclists from around the world flock to the excellent riding here in the Santa Ynez Valley – they come and enjoy the many local amenities, too. What can we do to spread the word further, to amplify the economic benefits from bicycle tourism?

Cities and states across the country have pioneered ways to attract more tourism on two wheels, so we’ve invited a national expert, PathLessPedaled’s Russ Roca to come and share his observations of how other regions have maximized their opportunities.

Buellton Mayor Holly Sierra • Solvang Mayor Ryan Toussaint • Chumash Tribal Chairman Kenneth Kahn • Santa Barbara County Supervisor Joan Hartmann

Are you a bicycle-friendly business? Does your business focus on tourism in the Valley? If so, this Summit is for you. We'll explore how you can maximize your impact with the traveling public by making simple improvements to your offerings.

Our keynote speaker, PathLessPedaled's Russ Roca

12pm Santa Ynez Valley Bike Ride

4pm The SYV Bicycle Tourism Summit

Both events are free.